The first convention built for adults who grew up watching Bluey — and never stopped. Real programming. Real community. No kids' table.
These are verified public figures — not estimates.
You put it on for the kids. Or your niece. Or you just caught an episode at someone's house. And somewhere between Flat Pack and The Sign, it got you.
Bluey is the most-streamed show in the US — and a huge part of that audience is adults watching without children in the room. Academic researchers have published peer-reviewed studies on why it resonates with grown-ups. The TikTok numbers are in the hundreds of millions. The Facebook group has 600,000 members.
There has never been a convention for them. BlueyCon is fixing that.
We're building the first adult-oriented fan convention around Bluey: real programming, real discussion, real community — in the year the first Bluey movie arrives in cinemas worldwide.
August 6, 2027 — BlueyCon targets the same year.
All our research and planning tools are public. Use them.
477 verified data points across 16 categories — psychology, stats, community, controversy, production and more. 165 sources.
Open Research Map →Live revenue calculator, cost breakdowns, IP strategy comparison, venue requirements, risk register, and 30-day checklist.
Open Planner →11-section convention plan covering audience, programming, budget, timeline, marketing, and repeatability. Break-even: ~240 attendees.
Read the Plan →Tell us you're in. We'll be in touch as this takes shape.